Six things to know if you’re exploring emerging markets: OPIC featured in Entrepreneur
Looking for your next customer? It may pay to look far from home.
Today, the vast majority of the world’s consumers live outside the United States, and a growing share of those people live in emerging markets. Places like Rwanda, the Philippines and the Brazilian rainforest might seem unreachable to an American small business with limited resources, but in the global marketplace, small American businesses successfully expand into all these places with ventures that have introduced valuable services and transformed industries, while at the same time growing their U.S. operation,” OPIC Outreach Director Larry Spinelli writes in this guest post in Entrepreneur.
Spinelli notes that while developing countries present a significant opportunity, they often bring a steep learning curve as well. Read his advice about navigating these challenging markets here.
Spinelli runs OPIC’s Expanding Horizons workshop series for American small businesses interested in emerging markets, and will host a workshop in New York City on June 16. Learn more about the event and register here.